Lenovo P780 Smart Phone only $208.56

Lenovo P780 Smart Phone 5.0" IPS HD Screen 8.0MP Camera Android 4.2 Quad Core MTK6589 1.2GHz 1GB RAM+4GB ROM
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Lenovo P780 Smart Phone 5.0" IPS HD Screen 8.0MP Camera Android 4.2 Quad Core MTK6589 1.2GHz 1GB RAM+4GB ROM

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Super entrepreneurship Masters: The Art branding

In the real world , you usually do not have unlimited resources , a perfect product , but also a completely competitive or developing markets . Also, you can not force others to agree with your brand representation. In this case , most companies require branding .

The following are my recommendations :

1. Occupation Heights

Such as " make life more meaningful ," " doing well " or " change the world" , rather than to build on the concept of competitive brand positioning . We might think , your last another company in order to reduce the competitiveness of the product purchased is when things ( except for the Apple Macintosh product users ) ? So if you want to gain the upper hand in the competition in the market , you will need to create a positive brand image, rather than just to win the competition to build the brand .

2 unified brand theme

Create a unified brand theme already difficult enough in itself , but many companies still to occupy a larger market at the expense of creating multiple brands topics. For example, "Our computers are designed for the" Fortune 500 " companies to build , of course , is also very suitable for consumer use at home ." Enough, Volvo car can not take into account the safety and sexy , Toyota can not take into account the fuel economy and luxury . Therefore, you need to select a brand theme , and then insist on using at least a year to watch for , if the situation is not satisfactory, then try again to make changes . However , you can not use multiple brand theme , or every few months to make changes to his .

3 . Straightaway

Here we are talking about a large number of user-friendly means do not use jargon. If you use any of the first letter in the company 's press releases positioned abbreviations vocabulary , you most likely get two results . First, most people do not understand your branding. Second, your brand , or will not survive for too long. For example, when we say " the best MP3 Decoder " (best MP3decoder) when we assume that consumers understand the meaning of MP3 and decoder . But after ten years , who knows MP3 or not a well known vocabulary ? I am not an ageist , but we might not be familiar with a little experiment to ask the parents of computer science knowledge to understand whether the specific meaning of your job title glimpse .

4 positive

You see how many companies have played over " our software scalable, secure , easy to use , and run fast ," so similar description of the product slogan ? It should be said , and now businesses are using such adjectives , they seem to think that other companies claim that their products are not the same , " scalable, secure , easy to use , and run fast ," the same. We might look at their competitors are using the product adjective meaning the opposite , because if not , then you have to play the promotion of these products are almost meaningless. Personally , I've never seen any one company claims its product " limited functionality , full of holes and very difficult to use , and running slow ."

5 messaging

Now that you have thought almost perfect tagline , like Jesus, then uttered "mazel tov" Like ( Good luck mean ) , then you have to do now is to give wide publicity to this information within the enterprise . Generally speaking, many of the company's marketing department believes that once he would be released in a press release brand marketing or advertising slogan , the whole world can understand the meaning behind the slogan of their own . But in fact, may be your own company's internal staff failed to understand the significance of this slogan . Therefore, you may wish to start from the Board of Directors , and a step by step to convey their promotional strategies to the front desk staff , to ensure that everyone within the company are able to understand the meaning behind the branding .

6 View Feedback

You know what they have set out to pass out a good branding information, but you do not know people in receipt of this information, whether it has been changed appearance . I have an opinion that you should commence after branding asking consumers how they understand this propaganda, and in order to test whether people are able to interpret the information they need to pass correctly. After all, what you say is not important , it is important to understand how the people you want to pass information.

7 is a PR , advertising , supplemented

Many companies spend millions of dollars on advertising, and tried to establish their own brand image through this way . Sometimes, money is not necessarily better than less money , because once you have a large amount of money is more likely the money will be wasted on some, such as "Super Bowl advertising " and other foolish spending plans . Brand is built on the good reputation of consumers, rather than based on the company boast . People usually in both cases for a company " kind words " : First, you have an excellent product . Second, you succeeded in persuading the people to help you carry out propaganda.

8 people-oriented

Excellent product branding make people produce higher personal belonging, companies need to be treated as a separate individual consumers to look , not just part of the market . For example, we might say, " My iPod", " My Macintosh", " My Harley " or " my Coke ." But in stark contrast, you may never say "My Vista", " My Microsoft Office". Thus, although a child may say " my xbox", but I still do not think Microsoft's branding work to do very well, because in the outside world xBox and Microsoft relationship is not so close .

Now, let us return to the value of $ 64,000 on that question , that is, " If we do not carry out marketing , consumers will be aware of our brand , and understand the brand value? " There are many areas of marketing the reality is that you may not have a huge marketing budget , so we must rely on consumers to help you build a brand. In the past few decades, Apple has been hope that their Macintosh computers become synonymous with " performance " but consumers Macintosh for many years considered the " ease of use" of representative products . Ultimately, the brand promotion you need to do is take advantage of the line , and any marketing effectiveness achieved thankful .


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Aviation experts: aircraft lost contact failure unlikely

[ REVIEW ] Artesyn Technologies connection is Malaysia's aviation experts on Malaysia Airlines MH370 doubt related to answer.

Aviation experts: lost contact can not be controlled concealed clues flights

IDG (crown) March 14 news, Malaysia Airlines Flight MH370 currently missing has reached seven days, the parties to blur the message simple, yet no confirmed flight clues announcement. Artesyn Technologies connection is Malaysia's aviation experts doubt on current events related to answer.

Tencent Technology: Flights to lose control, the aircraft can automatically send a distress signal it?

A: There is a guaranteed communication between the flight and ground contact. But if the captain closed the secondary radar, once the aircraft is abnormal, you can only send a distress signal from the captain manually, aircraft can not send yourself.

In the case of the aircraft transponder failure, ground controllers can not see the aircraft on the radar screen, only to see a radar signal, which is a point.

If the crash or explosion, a signal is not seen in the larger radar or other abnormal display, will disappear.

Tencent Technology: How do Malaysian Airlines flight MH370 suddenly lost contact?

A: For Malaysia Airlines suddenly disappear, lose things all signals, standing professional point of view, we find it difficult to understand. This situation did not send for help, it may occur only in extreme cases, such as the captain to be controlled, and the terrorists are professionals and very understanding of civil aviation. Otherwise, there will be many ways to ground the captain signaled. There is a theoretical possibility that the captain chose not proactive contact with the ground (captain involved in hijacking).

In addition, there is a situation that the plane exploded, and must be disintegrated from the cabin, the cabin was first attacked, causing the captain can not start help.

Tencent Technology: For aircraft flying rumors turn Malacca, now in front of what message?

A: Currently there is no news confirmed. But the scope of the relevant search and rescue is expanding.

Tencent Technology: hearsay if it is possible, what that means?

If we assume that it is true, the aircraft turned to other places, and there is no contact with the ground, and that the possibility of hijacking or terrorist attacks will increase.

Tencent Technology: The current difficulties in what is the largest search and rescue work?

A: The biggest questions about this event is that the plane did not send any messages lost contact after feedback. In fact, even if the pilot encountered unexpected situations, send distress is also very easy, just like a car shifting. So the next step is to determine which bring great obstacles, it is difficult to determine the exact scope of the search and rescue. We need more precise information and clues.

Tencent Technology: the possibility of aircraft malfunction great?

A: Because the lack of clues, we can not rule out any possibilities. But to say the truth, the possibility of failure of the aircraft are smaller than the captain himself. Boeing 777 flight MH370, this type of aircraft technology is very mature. Moreover, even a small failure occurs, it is hard to imagine without any distress signal. As a catastrophic failure, the smaller the probability of occurrence.

Tencent Technology: peacetime emergencies disposal pilots have adequate training in this respect it?

A: Aviation is a very serious areas. Our special circumstances inside the aircraft in distress, divided in great detail, whenever it is encountered in the case of the sky, there are disposal options, including terrorist attacks, there are many ways to help the captain. Therefore, this incident really strange.

Tencent Technology: will the case of asymmetric information outside it? If you know more than the public?

A: Information disclosure is timely. We passed some experience, you may do more hypothetical speculation, but speculation is not true. Now we have no further internal argument.

Currently there is nothing in front of the so-called information control. This happened in the waters, many countries are concerned. If there are more messages, the exposure will be the first time that any party is unlikely to control the message.

Tencent Technology: aircraft are expected to need to find how long?

A: At present too few clues, but too much interference. If we make the assumption that the most difficult, if terrorists hijacked the plane to change course, but flew halfway crash, this coordinate is completely unable to predict. But the possibility that there are two extreme limits, the first aircraft to fly on the high seas, not in other countries, if they go into other countries, is very easy to be found. Second, the aircraft flying very low, so as to avoid radar.
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