Smart phones and mobile applications are changing fast food industry ?

(Compiled :Vicky) If you do not want to make dinner , very simple, just take out the smart phone , install a chain of fast-food meal application on it. In addition to McDonald's, KFC, Pizza Hut , Taco Bell and other fast-food companies have launched a meal or takeaway application , and gradually expand the market coverage. Clearly , smartphones and applications are changing fast food industry .

Why is fast food ?

Smart phones and mobile applications are changing fast food industry ?

In fact , ordering intelligence platform , not just emerging class of applications takeaway , foreign Open Table, easy to wash domestic food, are able to achieve online ordering , takeout ( required business support ) applications. However, they are third-party platform , through cooperation with restaurants , catering companies to help achieve mobile platforms electricity supplier services.

Fast food companies are different , their food production process is highly standardized , mass production can be achieved quickly , whether it is pizza , burgers or Mexican roll , are true. Therefore, the food itself is easy to make , is that fast food companies can achieve a natural advantage of high-speed delivery services. So, mobile platform applications, it can be replaced by a more convenient form of telephone ordering , so that the user can choose to slowly without phone line up , and increase user loyalty .

Fast food companies are actively " move."

Currently , high domestic second-tier cities KFC, Pizza Hut and other Western-style fast-food coverage , so have launched a delivery service , just download the official meal application in your phone, you can meal anywhere. In some countries and regions , Starbucks, Papa John's , Domino's also have launched mobile ordering applications.

Fast domestic brands have done in this area is not too good, has a delivery system such as Kerry and a product congee shop , the official mobile application supports only reservations, online ordering , but not outgoing , users still need to make a call to achieve outgoing . Of course, this is limited to its outgoing network coverage are not unrelated .

But generally speaking , the mobile platform for the development of fast-food companies are having a positive meaning. And fast food is just the beginning , the end, smart phones and mobile applications will provide a beacon system ( similar to Apple 's iBeacon), when you walk into a restaurant or store, you do not need to go to the cashier , but by tying given credit card payment application , and then stores will receive notification information , you can blatantly out of the store , after your receiving alarm information to be able to also identify your phone via Bluetooth , so it will not ring. It will be a completely self-contained shopping experience.


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