Lenovo plans to enter the U.S. smartphone market or postponed

　　According to foreign media reported on January 15, after the news that Lenovo plans to enter the U.S. smartphone market in 2014, but last week to attend the Las Vegas Consumer Electronics Show CES 2014 Lenovo executives could not explore in-lipped out such a meaning, it seems that Lenovo will postpone its U.S. smartphone market into the plan.

　　May 2013, Lenovo CEO Yang Yuanqing told the United States, "Wall Street Journal" said Lenovo will enter the U.S. smartphone market during the year, but Lenovo executives did not make any similar expectations in the Consumer Electronics Show in Las Vegas . According to Gerry Smith, president of Lenovo Americas, said the association in Latin America and Brazil want to first establish the Lenovo brand, and then enter the U.S. market in the next 2-3 years. Other claims include waiting for the "right opportunity", "right product", "we must first invest to build the brand," and so on.

　　Liu Jun, Lenovo senior vice president, is also carefully worded, saying that more work needs to be done Lenovo in emerging markets, and then to turn our attention to the U.S. market.

　　According to IDC Internet Data Center analysis of data shows that Lenovo is now the world after Samsung, Apple, Huawei, ranked fourth in the smartphone vendors, its 2013 third-quarter market share of 4.7 percent, but mainly rely on domestic market. In China, Lenovo's market share to 11.8%, ranked second, behind Samsung (19.3%), slightly better than local competitors Cool (11.7%).

　　In 2013 visit, Yang also believes that the mobile phone market is Lenovo's new growth point. In view of the continued downturn in the PC market phenomenon, the development of the smart phone market is increasingly important for Lenovo.

　　Nevertheless, the road to open up the smart phone market is full of challenges. Partner and brand recognition become Lenovo to enter the U.S. smartphone market two stumbling block. In addition, the competitive pressure from domestic mobile phone manufacturers Huawei and ZTE can not be underestimated.

　　"When you focus on the status of the United States and other Chinese brands, such as Huawei, Huawei in the United States you will find that although the market for many years, but its brand recognition is still low. Huawei's flagship sales of low-end mobile phones, it has failed to climb up the value chain. Lenovo companies wishing to enter the U.S. market, may need to find another entry point. "an IDC analyst said.

　　Canalys analyst with market research firm, said Jessica Kwee, brand and partner issues on the one hand, while some of the more practical reason is the law restricts the association to open the U.S. smartphone market. "In the United States the perfect law, the association must fully consider the issue of Internet Protocol and this problem has plagued many cell phone providers in the United States, such as HTC and Samsung had caught Oliver patent litigation."
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